Users who don't verify will automatically donate their share of the funds back to the sites they visit most.' It appears Brave's strategy hinges on, among other things, collecting your browsing data to display relevant ads. This requires an email and phone number for users, and more stringent identification steps for publishers. For both users and publishers, Brave deposits the money into individual bitcoin wallets, and both parties must verify their identity to claim the funds. Websites that participate in the scheme get 55 percent of the money, weighted by how many impressions are served on their sites. From a PCWorld article, 'Under this plan, advertisers pay for a certain number of impressions, and Brave aggregates those payments into one sum. An anonymous reader writes: Brave, a new privacy and speed focused web browser for Windows, Mac, Linux, iOS, and Android, backed by Mozilla co-founder Brendan Eich, will pay its users in bitcoin to watch ads.
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